I’ve been writing for Apple since 2018.
Some of these were written in Cupertino, California. Others were done in Sydney and Singapore.
I love writing for cars. And the nice folks at BBDO gave me plenty of opportunity to write for some really cool brands.
Copywriting for luxury property ads. These were produced with the team at Publicis.
Copywriting for PayPal’s outdoor mobile engagement campaign, which produced a 300% increase in transactions.
The Wildlife Reserves Singapore Conservation Fund (WRSCF) supports wildlife conservation efforts in Southeast Asia. This was paid work that ran on the covers of Singapore’s most-read newspaper. Also they gave the thumbs up for this campaign without a single change to the copy. Thanks!
ST Engineering is Singapore’s largest defense solutions provider. Among their many innovations are the Warthog, an armoured personnel carrier that saved the lives of British troops from improvised explosive devices in Afghanistan. Another brilliant solution is the Soldier Parachute Aerial Reconnaissance Camera System (SPARCS), a camera that can be launched and parachuted into hostile territory to provide intel of the area, keeping troops out of harm’s way.
