The most epic limousine. Ever.

Challenge:

Launch the Sagitar in China’s saturated auto market.

Problem:

The car’s minimalist design makes it difficult to appeal to Chinese consumers who are used to flash and bling.

(This is my first role as brand strategist)

Strategic positioning:

When you have it, there’s no need to flaunt it.

We took this idea and introduced The Poser, our anti-hero.

Oh yes, there’s car porn too.